Cartier has followed up on its acclaimed “The Proposal” commercials by publishing two new videos on social media this week, Rapaport wrote.
The clips tell two separate stories of couples who meet by accident and develop a relationship that culminates with proposal with a Cartier diamond ring.
“Well done @cartier. Hadn’t seen this post but whilst I was browsing through my stories [I] actually stopped for the first time for a brand because the first two seconds were THAT good and kept me interested. And you kept me going through until the end! Great piece of instastory ad!” wrote Instagram user malvespires.
The previous films in the campaign, which Cartier launched ahead of Valentine’s Day 2015, were set in Paris and told the story of three other couples who chose Cartier rings to celebrate their bond.