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DPA launches e-learning course for retail associates

The Diamond Producers Association (DPA) has launched an e-learning course for retail associates, with participants getting the chance to win a trip to the New York City diamond district.

The free program, titled “Behind the Brilliance of Diamonds,” is an hour-long course split into three modules, providing retailers with educational materials to help them tell the story of a diamond, the DPA said Tuesday.

Retail salespeople who take part in the program are awarded points for each module completed, and can redeem them for a gift card of up to $25 at a participating retailer. Additionally, those who finish all three modules will be entered to win an all-expenses-paid trip for two to the Big Apple worth $4,000, which will include exclusive behind-the-scenes access to the New York diamond industry, and a personal tour of a diamond-cutting facility.

“The Diamond Producers Association’s e-learning program…offers a clear and concise, open platform for the industry,” said Grant Mobley, the DPA’s trade-relations lead. “Whether you have been working with diamonds for one day or 20 years, the program relates compelling stories about the history of natural diamonds, easy-to-digest and well-researched facts, and memorable details about the important benefits that the natural-diamond industry makes to the world.”

The drawing for the winner of the DPA’s e-learning contest will take place in the fall. Source – www.diamonds.net Rapaport

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